When I was 16, I filled my school notebooks with sketches—not just doodles, but dreams. I wanted to be a designer, not to make things look cool, but to help people feel seen. Back then, I redesigned my friends’ backpacks with marker, turned plain tees into wearable art, and believed design could be everyone’s superpower.
I chased that dream all the way to design school, graduated with fire in my hands, and landed my first real design job. But then, life happened. My family hit a financial storm, and suddenly, "follow your passion" wasn’t an option—it was "help keep the lights on." I packed away my sketchpad, took a survival job, and told myself creativity would have to wait.
But here’s the truth about dreams: they don’t expire. They just find new shapes.
Years later, I started Novellab, because I still needed design in my life—and I bet you do, too. Whether you’re a rebellious teen in Texas scribbling lyrics on your Converse, a soccer kid in a Johannesburg township dreaming of stadium lights, a Parisian street artist turning alleyways into galleries, or a Kurdish girl in the mountains of Iraq stitching hope into fabric, your voice matters.
Our creative products are my way of keeping that teenage promise: no fancy training, no big budget required - just simple ways to shout who you are.
That kid who once scribbled logos in math class? He’s still here. And He’s making it simple, easy for you to rebel against boring, to turn your stuff into a badge of honor.
Your Tshirt. Your laptop. Your totebag. They’re all blank canvases. Let’s make them tell your story.
